Even if your assignment isn't to create a commercial, these clips will give you a good idea about how to think in terms of SHOT and STORY. Watch them and think about how AUDIO and VIDEO are used to achieve a very specific purpose in each commercial. Obviously, the main goal is to sell a product, but think about the angle the videos are taking about the topic. i. e. what are they trying to make you think about these products?
Watch the videos and do the following:
  1. Count the number of SHOTS
  2. Identify AUDIO elements (what we HEAR)
  3. Identify the STORY that is conveyed through this commercial.
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